Influencing People's Health Choices

Squeezing the Orange - Ein Podcast von Squeezing the Orange

When it comes to making decisions about our health, we think differently depending on whether the action prevents or detects problems. Dan and Akin squeeze a study which responds to this by investigating differences in what happens when the emphasis is put on potential gains versus losses. - Research Paper: 'The Systematic Influence of Gain-and Loss-Framed Messages on Interest in and Use of Different Types of Health Behavior' by Alexander J. Rothman, Steven C. Martino, Brian T. Bedell, Jerusha B. Detweiler and Peter Salovey

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