Ep. 228: Jennifer DeFrenza: The Strategy of Taking Career Risks 

Apple Podcasts Rate and Review for SpotOn Jennifer DeFrenza is the Vice President of Marketing at Surex, an online insurance company based in Ontario, Canada. As Vice President of Marketing, she is responsible for employing, developing, and overseeing the company’s many marketing initiatives. She helps Surex achieve their short and long-term goals, improving their brand awareness, and executing marketing strategies for revenue and growth. Before becoming Vice President, Jennifer was Surex’s Director of Digital Marketing. Jennifer joins us to discuss the professional risks she took to get where she is today. She shares the challenges of raising a family, helping her husband start a business, and climbing the ladder to success in insurance. She explains her role at Surex, the importance of digital marketing post-COVID-19, and what it means to have a team assigned for your company’s social media growth. Jennifer also describes the benefits and drawbacks of outsourcing and having your own group for marketing. "COVID taught us digital marketing is really something you need to have." - Jennifer DeFrenza Today on Spot On Insurance: Jennifer's childhood story, her life in Toronto, and why she pursued sales in college How Jennifer started working in insurance Jennifer's role as a Vice President of Marketing at Surex The pros and cons of outsourcing to an outside agency vs growing a team internally How Jennifer improved the way Surex worked on data gathering, transparency, and social media What Jennifer does to incentivize team members to engage with their social media presence The career risks she took to get to where she is today What it's like to lead a new company in a place where insurance isn't that popular The challenges of raising children while helping her husband launch his business The projects Jennifer is currently working on Key Takeaways: It's critical to have someone who is an expert with social media and video There are a lot correlations between sales and marketing Connect with Jennifer DeFrenza: Surex LinkedIn This episode was brought to you by….. Insurance Licensing Services of America (ILSA), America’s Premier Insurance Compliance and Licensing experts. To learn more about ILSA and their services, visit ILSAinc.com. Connect, Learn, Share Thank you for joining us on this week’s episode of Spot On Insurance. For more resources and episodes, visit SpotOnInsurance.com. Subscribe so you never miss an episode. Love what you’re learning, Spot Light your review on Apple Podcasts Rate and Review For SpotOn and share your favorite episodes with friends and colleagues!

Om Podcasten

From Arleen and Ted Taveras the founders of Insurance Licensing Services of America, Inc. (ILSA) comes Spot On Insurance, a weekly podcast shedding light on all matters pertaining to the industry. Guests will include regulators, agency principals, captive managers, industry attorneys, and licensing coordinators. Discussions will range from basic insurance coverage explanations to complex regulatory challenges.