Episode 413: Justin Brantley, Founder & Chief Storyteller of Helium SEM

Today’s guest is Justin Brantley, Founder & Chief Storyteller @ Helium Sports & Entertainment Marketing! Justin spent the last ten years working on various sides of the sports business, from coaching to administration to sales to brand relations and everything in between. He is currently a student athlete NIL advisor where he helps athletes build their brand on and off the court (and field). Today we talked about: his first true love for a sport (hint: it's not basketball) the lessons he learned from his NFL training camp experience his transition from athlete to “the real world” his experience with strength training and how it led to a different path what he learned in his time at SPIRE Academy Helium SEM -- the vision and the core values a breakdown of NIL, collectives and how it's changed the recruiting landscape and much more Appreciate you tuning in. Hope you enjoy!