Adapting to Consumer Behavior: The Role of Omnichannel in Supply Chain

Consumer buying habits have changed drastically over the years. They’re no longer taking a day-trip to the town mall or shopping centers. Everything is online. So how is supply chain shifting with them? Omnichannels! This week, we welcome Joe Henderson, Senior Director of Technology Alliances at Deposco, to discuss the use of omnichannel fulfillment in the supply chain. Joe shares his insights on how consumer buying patterns have shifted over the last five years and how brands are now shifting to technology implementation to cover this buying shift. He explains how the sales cycle has become longer and how relying on tech can simplify it. We also talk about the importance of shifting your supply chain schedule around online buyers rather than in-house buyers, and how small companies can thrive with these omnichannels. Joe emphasizes the importance of creating an accessible access line and prioritizing speed over anything in this new age of supply chain management. Join us for this informative conversation on how technology is changing the face of supply chain management.Join as we discuss:How omnichannels have changed with consumer buying habits Technology’s role in adapting implementation systems for brands Shifting more to an online buying experience instead of brick & mortar How small businesses can still compete with large or big box stores