In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with Grant Baldwin, the founder of The Speaker Lab, to delve into strategies for building a sustainable speaking business. In this session, Grant will: Illustrate the necessity of treating a speaking career as a legitimate business and adopting a long-term perspective on growth and success, advocating for commitment and consistent effort. Discuss the critical importance of identifying a specific audience and problem, demonstrating how laser-focused positioning can enhance the effectiveness and demand for a speaker’s services. Emphasize proactive outreach and follow-up, encouraging speakers to initiate contact and sustain relationships rather than waiting for opportunities to come their way, to ensure a continuous flow of engagements. Learn more about your ad choices. Visit megaphone.fm/adchoices