In this episode of Speakernomics, Robert Kennedy, III speaks with special guest, Kenneth "Shark" Kinney discussing hosting events as a professional speaker. Shark shares the challenges and opportunities of organizing conferences, providing valuable insights for speakers looking to expand their business into event hosting:   Creating Your Own Event: Shark shares that hosting your own conference is a powerful way to align your expertise with your financial investment. It offers a unique perspective on your speaking brand, helps you understand the value in the words you speak, and allows you to evaluate other speakers from the viewpoint of a meeting planner.  Mitigating Risks with Sponsors: Shark emphasizes the importance of sponsors in mitigating the financial risks associated with organizing an event. Choosing sponsors that align with the event's purpose and can benefit from the partnership helps create a win-win situation and provides financial support.   Measuring Return on Content: To ensure the success of an event, Shark advises speakers to measure the return they provide through their speeches. This involves assessing the impact of their advice, understanding how it translates into tangible results for the audience, and leveraging this information to attract the right participants to the event.  A very special thanks to Robert Kennedy, III for his amazing year hosting Speakernomics! NSA is truly grateful for your service! Tune in until the end where RK3 announces the new host of Speakernomics for 2024! Who is Kenneth "Shark" Kinney? Kenneth “Shark” Kinney is making waves as a keynote speaker, author, marketing strategist, and shark diver and conservationist. Today, Kenneth inspires leaders to dive deeper and find new perspectives to transform their businesses to drive growth and create better experiences for their customers as well as their employees. " Learn more about your ad choices. Visit megaphone.fm/adchoices