261: The Transformation Expert: Change Your Team Can Believe In. Tamsen Webster

Change is inevitable, yet 70% of change processes fail. This has become a major issue for many organizations, whose very survival depends on adapting to changing times.  To find a way forward for both leaders and teams, Oliver Aust is joined by Tamsen Webster, a world-renowned expert in change communication and author of the brand-new book Say What They Can't Unhear.  Tamsen, who also wrote the excellent book Find Your Red Thread, shares key insights into why people resist change—it’s not the change itself, but the fear of loss that holds them back. Tamsen explains the critical mistake most leaders make: failing to connect the change to what employees already care about. She dives deep into how to address loss aversion, build belief in the change, and anchor your message in the identity of your team. By aligning with what people already believe, leaders can turn resistance into buy-in.Tune in to learn how to personalize your communication for different stakeholders, avoid the “dilution effect,” and inspire lasting commitment to change through clear, purposeful narratives. Do you want to speak with confidence, inspire your team, and accelerate your career? You can now enroll in the Speak Like a CEO Academy and work with Oliver Aust over the next 90 days to become a top 1% communicator. https://speaklikeaceoacademy.com/