Sophia Procter: Creating (and selling) a brand-new product

Meet Sophia Procter, a former communications manager and the founder and CEO of Munchy Play. After almost ten years at British Airways, Sophia faced redundancy upon returning from maternity leave in 2017. But she wouldn’t be defeated so easily–Sophia rallied, turning that tumble into an opportunity to follow her entrepreneurial dreams and start her own business.Determined to make things more fun for her picky-eater son, she put a train track around the plate–and it worked like a charm. Her son not only came to the table but ate his meal without any fuss. That was the "lightbulb moment”. Join us as Sophia shares her unfiltered story of creativity and perseverance, and how she brought a never-before-done idea to life. 

Om Podcasten

As a small business owner, you'll have a million different questions. The award-winning Sound Advice podcast is the place to go for answers. In Season 1, we talked about how to make your business financially successful—in year 1 and beyond. Writing a business plan that works, finding your first customer, starting up with zero capital, and being tax compliant—you name it, we covered it. For Season 2, we dug even deeper into what it’s really like to run a business, with unfiltered advice and real, human stories from successful founders and CEOs. The wait is over: Season 3 Entrepreneurs Unfiltered, now explores business from the perspective of startup superstars, from British fashion, PR, and human rights guru Lynne Franks’ experience growing London Fashion Week from scratch to Christopher Money, founder of Kith and Kin, on having the guts to start a business with a Spice Girl. Season 3 is jam-packed with essential tips, stories, and ways to build a business from the ground up. With a little help from your host and esteemed finance journalist, Bex Burn-Callander, get a everything you need to build your own business future one episode at a time.