Phil Pinder: I turned down £200k and built a spellbinding brand

In a world where magic and adventure come to life, Harry Potter fans have cast a spell of their own, creating a wave of business opportunities and immense growth. Phil Pinder and Ben Fry found a way to capture this enthusiasm for all things wizardry and created their first business, The Potions Cauldron—a place where fans can immerse themselves in the universe and enjoy an enchanting brew or 2! In June 2023, with a vision to scale, they took their business to Dragon’s Den and afte...