Ella Jade and Dominic Peter: How to build an affordable luxury brand

Dominic Peter and Ella Jade are the innovative duo behind ROOBBA, an affordable luxury furniture brand taking the online world by storm. On this episode of the Sound Advice podcast, they lift the lid on why and how they started ROOBBA, what affordable luxury means to them, and how they’re tapping into AI and AR tech to create a more personalised shopping experience for their customers. They’ll also share their tips for finding the perfect co-founder, creating a membership program for your brand, and how you can finance (and scale) your own startup in a super competitive space.

Om Podcasten

As a small business owner, you'll have a million different questions. The award-winning Sound Advice podcast is the place to go for answers. In Season 1, we talked about how to make your business financially successful—in year 1 and beyond. Writing a business plan that works, finding your first customer, starting up with zero capital, and being tax compliant—you name it, we covered it. For Season 2, we dug even deeper into what it’s really like to run a business, with unfiltered advice and real, human stories from successful founders and CEOs. The wait is over: Season 3 Entrepreneurs Unfiltered, now explores business from the perspective of startup superstars, from British fashion, PR, and human rights guru Lynne Franks’ experience growing London Fashion Week from scratch to Christopher Money, founder of Kith and Kin, on having the guts to start a business with a Spice Girl. Season 3 is jam-packed with essential tips, stories, and ways to build a business from the ground up. With a little help from your host and esteemed finance journalist, Bex Burn-Callander, get a everything you need to build your own business future one episode at a time.