How Brands & Agencies Choose Creators to Work With with Sonia Elyss

As a creator, we want to know how brands and agencies choose the content creators that they’re working with, right? We want to get inside the minds of the campaign managers. Aren’t you curious what they were thinking when they went with another creator over you? Wouldn’t it be helpful to know how budgeting works and why the brand can only pay you a certain amount of money? This week, we’re here with Sonia Elyss, a marketing consultant and the founder of incredible talent, marketing, and content agency, Round Twelve. Sonia takes a fluff-free approach to helping modern beauty brands gain visibility, become fan-favorites, and amplify their “why,” She has ideated and executed campaigns for top beauty brands like Clarins, Kiehl's, and IT Cosmetics. Today, Sonia is giving us a peek at the other side of the business. How does she find creators to work with? What does she focus on when looking at our profiles? How does she determine what rate she can offer each creator? What do her agency and the brands she represents expect for sponsored post-performance? What makes her want to work with a creator again (or NOT)? We’re giving you the scoop on all things newsletters. This my Biz BFF is Soulcial Scoop. 🤝 Join the Soulcialmate Monthly Creator Membership Waitlist Find our Ep. 35 Guest Sonia Elyss Instagram | TikTok | Website | Podcast Find us on Social Media Instagram | TikTok | Pinterest Episode 35 Show Notes can be found here. Join our Facebook Community of 600+ digital creators just like you: Your Soulcialmate Community: Teaching Influencers to be Business Owners ☎️ Book Your 1:1 Call with Kristen 📚 “Pitching & Negotiating for Digital Creators” E-Book ✏️ Your Soulcialmate Social Media Planner Listen to Soulcial Scoop Spotify | Apple | YouTube Try Our Favorite Platforms Wingspan for Free for 30-Days Flick Hashtags Free for 7-Days Riverside FM Tags: social media,instagram,instagram news,instagram algorithm,social media news,tiktok,tiktok news,business tips,instagram tips,instagram influencer,how to be an influencer,social media mental health,mental health for influencers