Building a Community vs. a Following as a Creator with Melissa Chanel

As creators, we know that follower count isn’t everything, and lately, it’s becoming less and less important while loyal communities and high engagement are what the brands are really interested in. That’s why it’s so important for creators to focus on building a community vs. just a following. But what’s even the difference between a following and a community? This week, we’re here with Melissa Chanel, a fellow Charlotte creator and the founder of Kicks & Fros, a community celebrating black women and sneaker culture. Today we’re answering all of your questions about creating a loyal community vs. just a following. First of all, what’s the difference? Also, what can creators do to boost their engagement and build community? What does a loyal community look like from a brand’s perspective? Find our Ep. 32 Guest Melissa Chanel Instagram | TikTok | Website | Kicks & Fros Find us on Social Media Instagram | TikTok | Pinterest Episode 32 Show Notes can be found here. Join our Facebook Community of 500+ digital creators just like you: Your Soulcialmate Community: Teaching Influencers to be Business Owners Dive Into Our Coaching Resources Own Your Influence Group Coaching Program — Enroll NOW! “Pitching & Negotiating for Digital Creators” E-Book Your Soulcialmate Social Media Planner Listen to Soulcial Scoop Spotify | Apple | YouTube Try Our Favorite Platforms Wingspan for Free for 30-Days Flick Hashtags Free for 7-Days Riverside FM Tags: social media,instagram,instagram news,instagram algorithm,social media news,tiktok,tiktok news,business tips,instagram tips,instagram influencer,how to be an influencer,social media mental health,mental health for influencers