147 Seconds

The idea of a “new paradigm” is too overused. We don’t see new as paradigms as often as people claim. However, there are some legitimate paradigm shifts from time to time and one we are seeing is in content consumption. Long form storytelling and longer decision making trees are not nearly as relevant as they once were. Younger consumers want shorter clips. They may still watch an hour on TikTok, but each piece of content has to stay short or it loses its audience. Tom and Dylan discuss this new content consumption and its implications on this week’s episode.