The Surprising Ways Algorithms Steer Your Life & How to Make Your Ideas Stick

Do you ever long for the good old days? Nostalgia can be such a wonderful thing. We begin this episode with a look at why the past can seem so idyllic and wonderful and what the positive effects of looking back are. http://science.howstuffworks.com/life/inside-the-mind/human-brain/nostalgia4.htm Do you really understand what algorithms are and how they work? You probably should because algorithms are used so often to influence us in making decisions on what to buy, what movies to watch or who to date. Kartik Hosanagar is a professor of technology, digital business and marketing at the Wharton School at the University of Pennsylvania and author of the book A Human’s Guide to Machine Intelligence: How Algorithms Are Shaping Our Lives and How We Can Stay in control (https://amzn.to/2JuStcy). Listen and hear the good and the bad about how algorithms have become part of everyday life. “Sit up straight and don’t slouch!” How many times have you heard that or said that to someone else? It turns out that posture is really important and I’ll explain why. http://www.dailymail.co.uk/health/article-2295420/Stand-straight-stay-fightingfit-From-raised-blood-pressure-bloated-stomach-surprising-effectsbad-posture.html#ixzz2OBJ72FZQ Some ideas really stick and others quickly fade away. Why? What makes an idea sticky? Chip Heath, author of the book Made to Stick : Why Some Ideas Thrive and Others Die (https://amzn.to/2Y9YaQu) joins me to talk about his research into what makes a really good idea resonate with people. The advice he gives is very practical and will help you create ideas that people will fall in love with.  This Week's Sponsors -Skillshare. For 2 months free access to over 25,000 classes go to www.Skillshare.com/something -ADT. For more information on smart home security go to www.ADT.com -Capital One. Visit www.CapitalOne.com What's in your wallet?