The Problem With Following Your Passion & Understanding Small Data

There is something about flying that makes you feel – lousy. Since a lot of people are flying this time of year, this episode begins with a discussion on why flying in an airplane makes you feel so uncomfortable, what you can do about it and how everyone else feels exactly the same way. http://www.menshealth.com/health/feel-better-when-flying/slide/6 I bet you have heard the advice “Follow your passion…” or “Do what you love and the money will follow…” While that sounds great, it may be some of the worst advice you will ever hear when it comes to making a career choice. Cal Newport author of the book So Good They Can’t Ignore You (http://amzn.to/2nGmhpZ) has investigated this advice – where it came from and why it is such a bad idea. Perhaps you have heard of Big Data. Well there is also something called “Small Data.” And small data is a big deal according to Martin Lindstrom who is considered to be one of the world’s top brand-building experts. He is author of the book Small Data (http://amzn.to/2n64AkK) and he explains how small data works, how you collect and interpret this data and how it has helped many organizations focus their marketing better. In fact, small data brought LEGO from the brink of bankruptcy to becoming the number one brand in the entire world. When I say, “Chinese food take-out container,” you know exactly what I mean. It is that small cardboard box with the metal handle that all Chinese food is packed in. It is actually an engineering marvel. It is one piece of cardboard folded in such a way as to be leak-proof. And yet there is nothing Chinese about it and it is not used in China at all. It is a fascinating story worth hearing. https://www.nytimes.com/2012/01/15/magazine/the-chinese-takeout-container-is-uniquely-american.html