SYSK Choice: What Really Influences Your Buying Decisions & The Odds of Bad Things Happening

Can your pet really get sick eating poinsettia leaves or drinking Christmas tree water? We begin this episode looking at some of the real holiday pet hazards and some you don’t really need to worry about. http://www.paws.org/library/pet-info/pet-care/holiday-hazards/ Not long ago you most likely would choose a TV or a computer or even grocery items because of the name brand. That has a changed a lot of the last several years thanks to things like online ratings and reviews. Here to discuss this evolution is Itamar Simonson, professor of marketing at the Stanford University Graduate School of Business and author of the book Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information (https://amzn.to/2Dl5dfW) Why is it that you can freeze your leftovers once – but only once? What’s so bad about freezing them again? I will explain the science of once is enough when it comes to freezing food. http://www.bonappetit.com/story/when-can-you-refreeze-food What are the odds you will be struck by lightning? What are the odds that your online dating partner lied about his or her age, height, weight or even marital status? What are the odds you’ll be injured by duct tape? The odds of things happening to you are very different than you might imagine. Joining me to discuss some of these interesting facts, stories and statistics is Amram Shapiro, author of The Book of Odds: From Lightning Strikes to Love at First Sight, the Odds of Everyday Life (https://amzn.to/34usiZI).