How to be a Great Customer So You Get What You Want & What do Facebook and Google Really Know About You?

We have all heard how some people become sad or depressed during the winter months? Maybe it’s the lack of sunlight or the social isolation of winter – or maybe it’s all a myth. I begin this episode with a look at Seasonal Affective Disorder (SAD) and reveal how real it really is. http://medicalresearch.com/mental-health-research/depression/sad-no-relationshipbetween-sunlight-and-depression/20863/ Have you heard of “surveillance capitalism”? It’s the business of collecting data on you and me and then selling that data to others. Google Facebook and a lot of other companies do it. It’s legal – but should it be? Shoshana Zuboff, a professor at Harvard and author of the book The Age of Surveillance Capitalism (https://amzn.to/2UlNag5) joins me to explore this highly lucrative business and explains we should all be concerned about it and why it could mean the end of privacy as we know it. As winter storms approach, it is common for people to rush to the grocery and stock up on staples like bread and milk. Often to the point of leaving store shelves bare. But why? Storms only last a day or two. Why are we hoarding supplies as if we will be stranded for weeks? I’ll explain the psychology of all that. https://www.psychologytoday.com/us/blog/happy-trails/201601/panic-shopping-the-psychology-the-bread-milk-eggs-rush As a customer you interact with a lot of professional people – waiters, store clerks, doctors, hair dressers teachers and a lot of others. Sometimes those interactions go horribly wrong. So what can you do to make sure things go right? Lynette Padwa author of the book, Say the Magic Words:How to Get What You Want from the People Who Have What You Need (https://amzn.to/2MyhX6A) talked with those professionals and discovered the secrets to making your encounters go well so that you get exactly what you want and everyone is happy. Listen to discover how.   This Week’s Sponsors -Capterra. Visit www.Capterra.com/something to find the best software solutions for your business -ADT. Go to www.ADT.com/smart to learn how ADT can design and install a smart home system for you. -Geico. Go to www.Geico.com to see how Geico can save you money on your car insurance.