How to Build Brand Equity with Bobby Klinck, Ep #92

Building your brand equity is the most important thing that you are not doing to grow your business. Many choose to focus on direct marketing and that’s great! If you do, keep doing it. Direct marketing is a fantastic way to increase your revenue now; however, building your brand equity will ensure that your business grows in the long term.  Bobby Klinck discovered this secret in 2018 and has been helping solopreneurs learn how to grow their business for the long-term ever since. Listen in to discover how Bobby learned what to focus on to help him grow his business. You will want to hear this episode if you are interested in... Bobby’s story [1:22] What he learned [13:10] Bobby’s target audience [18:20] Building brand equity and why it is important [20:18] Putting in the time [30:10] The money questions [33:25] Resources & People Mentioned BOOK - The Slight Edge by Jeff Olsen Connect with Bobby Klinck  www.BobbyKlinck.com Bobby on Facebook Bobby on Instagram The Certified BADA$$ Online Marketing Podcast BADA$$ Online Marketing University Connect With Gabe Nelson BOOK – The Solopreneur’s Money Manifesto by Gabe Nelson www.GabeNelsonFinancial.com/contact FREE Downloadable Resources at https://www.gabenelsonfinancial.com/resources/ EMAIL: Gabe (at) GabeNelsonFinancial.com Follow Gabe on LinkedIn Follow Gabe on Twitter: @GabeNelsonCFP Follow Gabe on Facebook Follow Gabe on Instagram: @GabeNelsonCFP Subscribe to Solopreneur Money Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com