Forget features and benefits—THIS is what you need to talk about in a launch

We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's episode, we dive into the strategy behind launching your product on a deeper level.In this episode we cover the following:- Looking beyond the 'features and benefits' mindset- The importance of educating your audience- The solution your container holds- Addressing the benefit:risk ratio- Squashing the transformation doubters...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to my waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co