Do you really need to be on social media to launch?

Over the past 12 months, I've noticed a negative sentiment to social media in the online biz space. In today's episode I share with you my launching social media journey and dispel the myth that social media is crucial to your launch success.In this episode we chat about:- The changing face of social media and content consumption- The growing value of social media alternatives- Understanding the return on your energy to capitalise on relationship development- Avoiding the leaky bathtub...!- Evaluating sales approaches - top of funnel vs nurtured audience- Controlling your content distributionSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co