SOCIAL IN SIX [095]

This week, Mil is joined by The Fifth’s associate creative director Joel Newman to break down the need-to-know headlines from the world of social. This time, they’re discussing a suite of new ad tools from both TikTok and Meta, LinkedIn’s new First Impressions Ads and a promising update on Instagram’s trial Reels. We also cover Pinterest’s midyear trends report and, finally, unpack a WPP Media report that says creators are set to generate more revenue than traditional media channels this year. Got a question or suggestion for the Social Minds podcast? Get in touch at [email protected].