Mobilizing the Pack for Political Campaigns and Advocacy, with Tom Lillywhite

Tom Lillywhite, founder of Wilder Digital and the digital campaigning tool 'Pack', joins the podcast to discuss how political campaigns and organizations can mobilize supporters to increase organic reach on social media. We discuss how crowdsourcing ardent supporters can increase organic reach on Facebook and Twitter, as well as how Pack is currently being used for advocacy groups and the Camden Labour Party.