Facebook Ad Targeting in the 2017 British General Election, with Dr. Nick Anstead

Dr. Nick Anstead, Associate Professor in Media and Communications at the LSE, guests to discuss his new research on British parties' Facebook ad targeting during the 2017 election. Using a data from the Chrome browser created by Who Targets Me, Dr. Anstead and his team compare the content, tone, personalization, and calls to action used in these ads. We discuss the findings of that study, as well as outline three challenges for academics studying Facebook ad targeting moving forward: the epistemological, the conceptual, and the systematic.