The Digital Runway: Social Media Marketing in Luxury Fashion

The emergence of luxury fashion houses during the 19th Century marked a transformative moment in history, birthing legendary brands that would shape the landscape of fashion, and define style, trends and sophistication. These exclusive high fashion luxury brands captivate its followers with their exquisite designs and impeccable attention to detail that epitomise desirability.  For the majority of their audience, their products are unreachable. So in an industry that defines trends and isn’t aiming to sell to the masses, how does the high luxury fashion industry navigate social media?  In this episode we speak with Maxime Bicard. With a brilliant career working across the top brands in the industry, Maxime brings a wealth of insights and expertise to the table. In this episode we uncover the secrets behind how the high luxury fashion industry utilises social media in a distinct manner, and why it sets itself apart from most other industries.