Why Walmart is Willing to Lose Money for Customer Insights

Manufacturers are always fighting for sales, but the real battleground to win more market share for the longterm is in customer insights. Walmart is investing heavily … and losing money… in order to gain customer insights because they know competing with massive online retailers like Amazon is the only way to win. Listen to hear what Walmart is doing and how building materials manufacturers can take the same approach (without losing money) to gain insights into the channel.