Why Architecture Firms Care About Your Product Certifications

The sales process in building materials can involve a few hurdles. Product certifications, though, might get your product in front of architects you’ve only dreamed of and prevent value engineering your product out of the project later on. But is a certification worth it? Let’s find out. This week, we’re learning from sustainability expert Walter Lourie on how to use building materials certifications to stay ahead of the sales game and in the project. Walter gives us a couple of really smart strategies that he’s using to get in front of today’s top architecture firms.