The Value of Your Building Materials Branding

In this episode, Zach talks to Rich Pond, Chief Marketing Officer at Prescient, about how they’re driving business by focusing on the value proposition and how they communicate it in a way that actually moves the needle for sales. Your brand is becoming more and more important in today's marketplace. There are so many different ways to find products, so creating a brand that's not only memorable, but speaks to your audience's pain points is critical.