The iOS 15 Update: What Building Materials Marketers Need to Know

Did you know that we spend more time checking our email on our phones than we do our desktops? And any time Apple — who has the lion’s share of mobile users — makes a change to how they collect data or handle privacy around email, it's going to have an impact on those of us who are marketers. And Apple's done it again. What do the iOS 15 changes mean if you’re a building materials marketer? To make sure you're getting the most out of these changes, Beth and Zach break down the technical aspects of the update, what to worry about, what to look forward to and what your next steps look like.