Pros and Cons of White-Labeled Building Products as a Marketing & Sales Strategy

In this episode, Zach talks to TJ Norris, Director of Sales and Marketing for PCI Construction Products about how they are white labeling their product, selling to dealers and helping them be more effective in the business they're trying to grow. The Amazon Effect is often thought about as a need to sell direct to the customer. When we say “end customer”, we think about the contractor, the builder, the owner, but many people miss out on thinking about how they sell direct more effectively to the deal