Product Launch Strategies for Building Materials

Getting people in the channel to try a new product is one of the toughest sales to make. Today, we bring on the Founder and CEO of one of the few startups in the industry to share his strategies on effective product launches. He gives some great details on what to do, what not to do and how he has even been able to land partnerships with some of the most notable names in his category. If you’re looking to launch a product or just want to know how to win more business, this episode is for you.