Navigating a Building Materials Marketing Digital Transformation

In this episode, Zach talks to Steve Booz, VP of Marketing at Royal Building Products about how to get started with your digital journey, what does it take to get off the ground, and what does success look like. Digital transformation isn’t an overnight process, it’s a journey. Here’s one manufacturer who is ready to share insights on what's worked, what hasn't, things to think about and what to avoid when you're going down this path, as well as some of their success.