Influencer Marketing for Building Materials: How to Drive ROI and Awareness

The growth of influencer marketing has skyrocketed over the last few years. This presents some incredible opportunities for building materials companies, but how do work with influencers the right way and what are common pitfalls most manufacturers make? In this week's episode Beth and I interview Ben Uyeda who is a social media influencer in the building materials space, and he shares how influencer marketing can benefit your business and the right way to get started.