How to Get in Front of More Building Materials Decision Makers with Events & Roadshows

Getting your building products in front of decision makers is a lot easier when you take the time to understand their broader challenges and demonstrate how your company can bring them real value. On this episode of Smarter Building Materials Marketing, Alex Cadieux shares how his company, Techo-Bloc, has created an enormously successful roadshow that focuses on the contractor, not the product.