How to Get and Keep the Architect’s Attention

We’ve all been a part of presentations where you're about to fall asleep because the presenter has lost your attention. What’s even worse is if you’re the one presenting and your audience is zoning out because your message isn't engaging. On today’s episode, we bring on an expert in the Architectural Education space to share proven strategies he uses to get and keep an architect's attention. He also shares some horror stories of manufacturers going at this all wrong.