How Panasonic's Building Materials Division Approaches Innovation

For building product manufacturers, being innovative in your business is the only way to stay relevant and ahead of your competition. But “innovative” can be a little vague, right? We were excited to break that down on the podcast, so manufacturers can approach innovation in the construction industry with confidence. In this episode, Zach and Beth talk with Peter Jacobson, a Business Designer at Panasonic, about how to stay competitive in building materials and making sure your products are both innovative and successful.