How Cameron Ashley Successfully Launched Their Ecommerce Website

The rise of eCommerce has found its way into the construction industry, leaving manufacturers with questions about how digital selling might disrupt their business. Learn how one building materials dealer has embraced eCommerce as a part of their daily business — it even resulted in a million-dollar day for their product sales. Zach and Beth talked with one of the nation's largest building materials dealers about the launch of their new eCommerce website and how going digital has helped them succeed in sales. Katie Schilling is Director of Digital Marketing at Cameron Ashley Building Products, and she’s helped the company navigate the new world of eCommerce.