How Building Materials Manufacturers Can Innovate Based on Customer Pain Points

Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open. Tom Ragen is the CEO of Color Communications. He talks with Zach about how to market to architects and how his company leverages color in a very fragmented market.