How Building Materials Companies Can Create Content That Educates & Retains Skilled Workers

The content you create for your building materials brand can be leveraged in ways that might change our industry’s labor issues. This week’s episode reveals some incredible ways we might support solutions for the labor shortage — all through more compelling content. Bob Baldocchi is a sales and marketing expert who retired from the world of building materials only to become the owner and investor in On3, a construction software startup that’s changing the landscape of our industry as we speak.