How Building Materials Can Use Social Media to Drive Sales

In this episode, Zach talks to Josh Neuberger, Director of Marketing at Uzin Utz North America, about social media and how you can actually create one-to-one connections to help you drive sales and grow awareness. Whether you’re a small business or an international manufacturer, you hear a lot about social media. But greater value may come when we go after very specific, unique people that meet your ideal customer profile. Here’s how one manufacturer does just that.