Google Analytics 4: What Building Materials Marketers Need to Know

Google announced (another) update to how they’ll handle tracking website traffic, and the changes will have a significant effect on how anyone with a website gets information on their site visitors. Today’s episode covers what every manufacturer and building materials brand needs to know about the update and how to prepare for it. For the last few years, Google has offered Universal Analytics as a means of tracking data on your website. All of that is changing in 2023, and Zach and Beth break down what that will look like for manufacturers and building materials brands who want to understand how users are finding them online.