Deep Dive: Building Materials Data & How Your Customers Want To Shop

We’re going deep into the way your audience — architects, designers, builders, contractors and DIYers — researches, finds and buys building products. This week, Zach and Beth talk with Grant Farnsworth, president of The Farnsworth Group, about some of the key takeaways and surprises from the recent pair of 2021 Building Products Customer Guide: Audience Breakdown webinars. Plus, the trio discusses the following hot topics: the future of the DIYer, channel conflict and which brands are winning customers.