Creating a COVID-Proof Building Materials Brand

In this episode, Zach and Beth talk to Sebastian DeGregorio, Business Strategy Manager at Allura, about what they're doing to market and sell during and post-COVID and how they're supporting the channel. Even during COVID, manufacturers want to know how to get closer to their customers and learn the real problems that they need help solving. The opportunities to meet face-to-face are less frequent, but that doesn’t mean you can’t still be present as a trusted partner.