Closing the Gap With Data: How Manufacturers Can Capture More Leads

Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out.  Data is an important component of your marketing strategy as a manufacturer, so we talked Dan Donohue, Director of Sales and Marketing at Craftmaster Hardware, about how manufacturers and distributors can work together to get more out of marketing efforts.