All About CEUs: The ROI of Education in Building Materials

Educating your customers and giving them more opportunities to learn is such a valuable resource and service in the building materials industry today. Some manufacturers do this well — but some don’t. We talk with an education expert about how more BPMs in the industry can get it right. To stay ahead of competition, today’s building materials manufacturers need a way to make themselves valuable and trustworthy to customers: CEUs might just be the secret ingredient to that kind of success.