Adapt or Die: How to Reevaluate Your Building Materials Business Strategy

Is it time to reevaluate your business strategy this year? The ever-changing construction industry has required today’s manufacturers to stay agile, and in this week’s episode, we talked with one manufacturer who revealed the big decisions they made to adapt, grow and stay ahead in building materials. Jeremiah Hershberger is Product Manager for Key-Link Fencing & Railing, and he talked earnestly and openly with us about the value that building products need to deliver to customers today. We learned about the (difficult) decisions and strategies his own team at Key-Link undertook to ensure that kind of value.