The 4 ISO Model Fundamentals

I've been teaching the ISO Model for optimizing your solo cleaning business for years now. I'm noticing a theme emerging from the countless coaching calls, hang-ups and challenges of my students, and keys to success. What causes the winners to win and whiners to whine? In this episode, I will introduce the 4 ISO Model Fundamentals to prepare the soil. Over time, I'll follow-up with individual episodes on each fundamental. Here's the starting point. The WHY. Why would you want to h...