Finding Your Fish

In a recent Solo Elite Membership Call, we talked about finding your ideal customer and niching. Unfortunately, most new cleaners will take anyone and anywhere. This is not ideal because you allow others to dictate the terms of your business. You need to set your own terms to be a real business. One of those terms is WHO will you serve and WHY? I use the analogy of fishing to parallel how to find our ideal customers.​1. What type of fish do you want? This comes...