Jared Jones & Alisa Semyekhina, DBSI

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT There are a few companies in digital signage that have picked a vertical market, got into it, and stayed very much in that lane. But I can't think of any other companies in the sector that operate like DBSI, a Phoenix-area company that provides and manages a full-featured digital signage solution for its retail banking  customers, but also designs and builds branches, among many things. The company has been around for 20+ years and its customers range from small regional credit unions to whale accounts like Wells Fargo. For the last eight years, DBSI has done a survey of banking customers that benchmarks the adoption rate, state and trends with respect to in-branch digital efforts. I've been through the deck and noted a lot of interesting insights about how on-screen messaging is being used, and how banking customers see the ROI. I spoke with a couple of folks from DBSI - Jared Jones, a Digital Transformation Strategist, and Alisa Semyekhina, the Head of Digital Signage. Subscribe to this podcast: iTunes * Google Play * RSS TRANSCRIPT Jared and Alisa, thank you for joining me. Can you give me a rundown on what DBS is all about, where you're located and what's the range of work that you do?  Jared Jones: Yeah. So DBSI is located just outside of Phoenix, Arizona in Chandler. In short, our mission is really just to redefine the banking industry. We found a very unique way to fuse together the design build aspect, the equipment aspect and of course, technology up to including to be a little bit more parts of this podcast, digital signage.  Yeah, it's interesting, I assume DBSI the DB is designed to be built, and it's interesting that you do the actual design of bank branches and credit union branches and so on. And that digital signage is not just a bolt on thing. It's like a big part of what you do, Right? Jared Jones: Yeah, absolutely. All too often, what we're finding is our clients. Whenever you use the bolt-on approach you get a lot of finger pointing and the messaging is concise with the staff, the members and customers get a very choppy experience to where it's whenever you're able to house it all under one roof. It allows you to really take a very intentional and proactive approach to all the different elements of the bank branch process. And this is what DBSI does. You're not also servicing the healthcare industry or hotels etc. Like banking is your vertical. Jared Jones: Exactly. Exclusively we are vertically actually. And that's really one of our competitive advantages. Simply due to the fact, whenever you work with a local architect. We found that the banking credit executives have to spend, I've seen it everywhere for a week to a month, really just educating them on the industry or maybe industry’s best practices, what their customers and members are really trying to achieve. How do you really try to guide the flow? So by exclusively dealing in the banking industry, it allows us to develop our own best practices. That way we can almost take a driver's seat and really educate our clients on the industry, what it's really evolving into, how we can maybe stroke the footprint. We understand what a teller cash recyclers. We understand how to move into MADEC too, to where we can lower that to you and things of that nature. So again, my us exclusively dealing in this industry and allows us to take the driver's seat. And really educating our clients rather than having to local educate a local architect.  And I assume that with the banking industry, like many industries these days, really don't want to have a whole bunch of service providers doing one aspect of what they do. So if they can nail it down to, okay, you guys just figure this out for us and help us with it as opposed to let's put together a team of vendors and make this happen. It's just cleaner this way. Right? Jared Jones: So it's not really that single point of contact. And it just