InfoComm 2021 Roundtable: Tortured Terminology, With Three Daves, A Kim And A Chris

A virtual roundtable panel run last week during the InfoComm trade show pulled three Daves, a Kim and a Chris together to talk about the use and abuse of technology terms in digital signage and pro AV. Run as a version of the Digital Signage Federation's periodic Coffee and Controversy series, the panel included Kim Sarubbi of IoTecha, STRATACACHE CEO Chris Riegel, David Title of New York-based Bravo Media, and Portl founder David Nussbaum, who has a very cool transparent LCD product he calls a hologram mainly because he needs something short and digestible for what is a complicated offer. We had a great, very frank discussion - there's no other way with these folks - about a variety of topics, from all those things on Linkedin that aren't holograms or aren't even real, to the challenges of marketing complicated technology. This was a Zoom call, and the full video is available via AVIXA as part of a post-InfoComm conference package, but here's the audio version. I have not done all the polish at the front and back, just so I could get this out as a bonus podcast.  Sixteen:Nine podcasts have, forever, been gratefully sponsored by Screenfeed, the digital signage content store. Sixteen:Nine is an online publication and companion podcast produced up in Halifax, Nova Scotia, and is a product of Spectrio, a leading provider of customer engagement solutions ranging from digital signage, interactive kiosks, wifi marketing