Dave Stewart, Design Huddle

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Everybody who is active and experienced in the digital signage space knows the big evergreen challenge for solutions providers and end-users is content production - keeping programming on screens fresh and relevant, but also attractive. A lot of companies in the ecosystem - and not just the software guys - have some degree of template libraries and finished content that can be updated or pushed straight to screens. That's a piece of the solution. But there's also a demand for tools that make it easy and efficient to produce good-looking material for screens. In looking over the exhibitor list for the upcoming DSE trade show, I came across Design Huddle, and wondered, "Who is that and what do they do?" It's a small West Coast US startup that has B2B graphic design software that allows brands, agencies, and other platforms to create what it describes as lockable digital, video, print, and presentation templates for their users. There are some similarities to solutions like Canva, but also a lot of distinctions. The one that would particularly interest a lot of tech companies in this industry is the ability to fully integrate and white label the Design Huddle toolset inside something like a CMS. I haD a great chat with CEO and co-founder Dave Stewart, who is based (I'm jealous) in Huntington Beach, California. Yeah, there's LA traffic, but it's lovely by the water ... Subscribe from wherever you pick up new podcasts. TRANSCRIPT Dave, thank you for joining me. Can you tell me what the Design Huddle is all about? Because it's unfamiliar to me.  Dave Stewart: Yeah, absolutely. Ultimately, we are an enterprise focused on software as a service platform that focuses on templating and content creation in an easy and accessible way. We're definitely API-first, so we have a big focus on platform integrations where our customers are programmatically creating content, but then we're also really focused on end-user experience so people who are actually designing, whether that's static content or motion content in a browser, are able to really easily fill in pieces of a video template or create content really for any purpose. What kind of content would they be creating in the context of digital signage, which is obviously what I'm interested in?  Dave Stewart: Yeah, absolutely. So yeah, we were actually really surprised. We're relatively new to digital signage, and within the last year, we had to get up to speed ultimately because a couple of players in this industry came to us and really expressed, “Hey, content is a big issue for us, right? We can sell these really expensive screens and they're great, but our customers are just really struggling with what are we going to put on them and how's that going to look good, right? We can have a great-looking screen without good-looking content, so there's a problem.”  So, I've been educating ourselves on this very recently, and it's really a combination of things like static content where it's like, I'm just displaying basic information that might be somewhat real-time or just informational, then also, motion content for things like, imagine the signs that are up on a football stadium or in a basketball gym, where you want to show basic animated content, that's talking about whatever the context is for that sport or things like that. So it's been a little bit of everything, but imagine anything that can be shown on a sign, someone's creating that somewhere, right?  Right. Is the core idea that the end user, the operator would be selecting from a template library or are they creating stuff from scratch or how does it work? Dave Stewart: Yeah, absolutely. We are actually just the software. We're not actually playing in the content game ourselves. We just make it really easy to create content on our platform, and generally, that's going to mean importing from existing design files and animation files that you've created